Streaming "NFTz" in Web3

Lasha Antadze
3 min readDec 21, 2021

Web3 introduces ownership as a foundational layer of future online interactions, where every user, image, sound, or gif has a keeper.

The core idea behind the future of the internet is the" USER" taking back control over virtual identities and traces left while surfing the web. Putting data with content behind a single key that we control and are responsible for our own digital actions.

I often visualize how applications we use daily can work in such an environment and how deviated it will be from the current user experience or the backend infrastructures that run our web.

A perfect social network is not a GDPR compliant giant but a storefront that streams my identity, enabled by my key and permissions. Imagine every selfie you show in a feed is not a copy uploaded in the mega database but a stream of the original file from the decentralized storage. People share and query content peer to peer, form groups, and what's most exciting, you can instantly switch with your social graph from one storefront to another.

The image search works based on the indexing of ownership of the content and usage logs of the original piece. Museums are making money on the searches from art pieces they own. Every display or use of the image is a monetary action orchestrated in the back. Web3 won't have the "copy-paste" function; it should be replaced by the "stream" click that displays the image in your presentation for a particular timeframe.

I don't think that the current crypto experience of paying gas fees, signing every transaction will be inherited in the future. It is ridiculous to transact for every piece we read or see, especially as we are already spoiled by the free content access in the current framework. When I think of the web3 business model, I envision it as a subscription service and believe that the music industry is one step ahead in that term. First, we have song streaming as a standard, we pay fixed monthly fees to the platform, and the royalties are distributed based on what we consume. Now scale that to every content over the internet and put everyone as owners in the equation.

Image a social network where I subscribe to the platform's general content and individual contributors. We have free access to n number of posts or the first 20 images; that's the cool part about the competing pluggable social networks. But overall, I think the world where we pay for the information is more responsible than the "free" advertising-sponsored playground.

Scarcity, ownership, control is more natural to the world we live and grow in than the "free" goods of the current web without value. The ability to convert spent time, read content, "liked" images in a monetary unit, and make everyone accountable should solve part of the problems of misinformation and unleash the unprecedented power of the value exchange.

Streaming will become the operational model of how we interact across the future internet platforms - Interfaces that enable users to plugin vs. register, stream vs. upload. Content that is seeded and monetized simultaneously from the original keeper. Web where our identities are enhanced and self stored across the layers of networks with a simple dilemma: "to plugin or to unplug, that is the question."

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